Capital Securities Australia or CSA is a Finance company that provides commercial short term finance solutions to businesses Australia wide, the company has a great value proposition but services a relatively niche market.
Objective:
Due to the lack of depth in the target market search engine traffic was limited and CSA required a strategy and platform to scale its volume of new customers utilising key strategic partnerships with other industry professionals.
The Outcome:
Linkedin Sponsored Ads & a Strategic series of in mail content was created to serve to a target audience and the data from both engagement and responses were meticulously measured, the company’s connections grew by over 1000% and a network of key referral partners were created to provide new leads.
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